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THE CLEANER YOU ARE, THE DIRTIER YOU GET

“In order to have what you really want, you must first be who you really are.”

Being relentless means never being satisfied. It means creating new goals every time you reach your personal best. If you’re good, it means you don’t stop until you’re great. If you’re great, it means you fight until you’re unstoppable.

It means becoming a Cleaner.

There’s nothing wrong with being great. It’s better than being good. Being great means you excel, which is hard to accomplish and something to be proud of. But it doesn’t make you the best.
Greatness makes you a legend; being the best makes you an icon. If you want to be great, deliver the unexpected. If you want to be the best, deliver a miracle.

Cleaners don’t do it for show, they don’t go through the motions. A true Cleaner never tells you what he’s doing or what he’s planning. You find out after the job is complete. And by the time you realize what he’s accomplished, he’s already moved on to the next challenge.

Why do I call them Cleaners? Because they take responsibility for everything. When something goes wrong, they don’t blame others because they never really count on anyone else to get the job done in the first place. They just clean up the mess and move on.

Most people are afraid to climb that high, because if they fail, the fall will kill them. Cleaners are willing to die trying. They don't worry about hitting the ceiling or the floor. There is no ceiling. There's no floor either.

there’s no such thing as luck. There are circumstances and outcomes, and you can control both if you desire. But if you insist on relying on luck, do it as the great Wilt Chamberlain did, believing his #13 wasn’t unlucky for him, it was unlucky for his opponents. That’s how a Cleaner thinks.

As you’ll see, each is labeled #1, because if you give people a numbered list, they think #1 is the most important and the rest just follow behind. If it’s a long list, they lose interest after #3 or #4. But on my lists, everything is equally important. If I give a player a list of things he must do to stay strong and healthy, and he skips any step, none of it works. So I don’t number anything #1, #2, #3, #4 . . . I number everything #1.

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