Awareness comes before desire. A craving is created when you assign meaning to a cue. Your brain constructs an emotion or feeling to describe your current situation, and that means a craving can only occur after you have noticed an opportunity.
Happiness is simply the absence of desire. When you observe
a cue, but do not desire to change your state, you are content with the
current situation. Happiness is not about the achievement of pleasure
(which is joy or satisfaction), but about the lack of desire. It arrives
when you have no urge to feel differently. Happiness is the state you
enter when you no longer want to change your state.
However, happiness is fleeting because a new desire always comes
along. As Caed Budris says, “Happiness is the space between one desire being fulfilled and a new desire forming.” Likewise, suffering is
the space between craving a change in state and getting it.
It is the idea of pleasure that we chase. We seek the image of
pleasure that we generate in our minds. At the time of action, we do
not know what it will be like to attain that image (or even if it will
satisfy us). The feeling of satisfaction only comes afterward. This is
what the Austrian neurologist Victor Frankl meant when he said that
happiness cannot be pursued, it must ensue. Desire is pursued.
Pleasure ensues from action.
Peace occurs when you don’t turn your observations into
problems. The first step in any behavior is observation. You notice a
cue, a bit of information, an event. If you do not desire to act on what
you observe, then you are at peace.Craving is about wanting to fix everything. Observation without
craving is the realization that you do not need to fix anything. Your
desires are not running rampant. You do not crave a change in state.
Your mind does not generate a problem for you to solve. You’re simply
observing and existing.
With a big enough why you can overcome any how. Friedrich Nietzsche, the German philosopher and poet, famously
wrote, “He who has a why to live for can bear almost any how.” This
phrase harbors an important truth about human behavior. If your
motivation and desire are great enough (that is, why are you are
acting), you’ll take action even when it is quite difficult. Great craving
can power great action—even when friction is high.
Being curious is better than being smart. Being motivated
and curious counts for more than being smart because it leads to
action. Being smart will never deliver results on its own because it
doesn’t get you to act. It is desire, not intelligence, that prompts
behavior. As Naval Ravikant says, “The trick to doing anything is first
cultivating a desire for it.”
Emotions drive behavior. Every decision is an emotional
decision at some level. Whatever your logical reasons are for taking
action, you only feel compelled to act on them because of emotion. In
fact, people with damage to emotional centers of the brain can list
many reasons for taking action but still will not act because they do not have emotions to drive them. This is why craving comes before
response. The feeling comes first, and then the behavior.
We can only be rational and logical after we have been
emotional. The primary mode of the brain is to feel; the secondary
mode is to think. Our first response—the fast, nonconscious portion of
the brain—is optimized for feeling and anticipating. Our second
response—the slow, conscious portion of the brain—is the part that
does the “thinking.”
Psychologists refer to this as System 1 (feelings and rapid
judgments) versus System 2 (rational analysis). The feeling comes first
(System 1); the rationality only intervenes later (System 2). This works
great when the two are aligned, but it results in illogical and emotional
thinking when they are not.
Your response tends to follow your emotions. . Our thoughts
and actions are rooted in what we find attractive, not necessarily in
what is logical. Two people can notice the same set of facts and
respond very differently because they run those facts through their
unique emotional filter. This is one reason why appealing to emotion is
typically more powerful than appealing to reason. If a topic makes
someone feel emotional, they will rarely be interested in the data. This
is why emotions can be such a threat to wise decision making.
Put another way: most people believe that the reasonable response
is the one that benefits them: the one that satisfies their desires. To
approach a situation from a more neutral emotional position allows
you to base your response on the data rather than the emotion.
Suffering drives progress. The source of all suffering is the
desire for a change in state. This is also the source of all progress. The
desire to change your state is what powers you to take action. It is
wanting more that pushes humanity to seek improvements, develop
new technologies, and reach for a higher level. With craving, we are
dissatisfied but driven. Without craving, we are satisfied but lack
ambition.
Your actions reveal how badly you want something. If you
keep saying something is a priority but you never act on it, then you
don’t really want it. It’s time to have an honest conversation with
yourself. Your actions reveal your true motivations.
Reward is on the other side of sacrifice. Response (sacrifice of
energy) always precedes reward (the collection of resources). The
“runner’s high” only comes after the hard run. The reward only comes
after the energy is spent.
Self-control is difficult because it is not satisfying. A reward
is an outcome that satisfies your craving. This makes self-control
ineffective because inhibiting our desires does not usually resolve
them. Resisting temptation does not satisfy your craving; it just
ignores it. It creates space for the craving to pass. Self-control requires
you to release a desire rather than satisfy it.
Our expectations determine our satisfaction. The gap
between our cravings and our rewards determines how satisfied we feel
after taking action. If the mismatch between expectations and
outcomes is positive (surprise and delight), then we are more likely to
repeat a behavior in the future. If the mismatch is negative
(disappointment and frustration), then we are less likely to do so.
For example, if you expect to get $10 and get $100, you feel great. If
you expect to get $100 and get $10, you feel disappointed. Your
expectation changes your satisfaction. An average experience preceded
by high expectations is a disappointment. An average experience
preceded by low expectations is a delight. When liking and wanting are
approximately the same, you feel satisfied.
Satisfaction = Liking – Wanting
This is the wisdom behind Seneca’s famous quote, “Being poor is
not having too little, it is wanting more.” If your wants outpace your
likes, you’ll always be unsatisfied. You’re perpetually putting more
weight on the problem than the solution.
The pain of failure correlates to the height of expectation. When desire is high, it hurts to not like the outcome. Failing to attain
something you want hurts more than failing to attain something you
didn’t think much about in the first place. This is why people say, “I
don’t want to get my hopes up.”
Feelings come both before and after the behavior. Before
acting, there is a feeling that motivates you to act—the craving. After
acting, there is a feeling that teaches you to repeat the action in the
future—the reward.
Cue > Craving (Feeling) > Response > Reward (Feeling)
How we feel influences how we act, and how we act influences how
we feel.
Desire initiates. Pleasure sustains. Wanting and liking are the
two drivers of behavior. If it’s not desirable, you have no reason to do
it. Desire and craving are what initiate a behavior. But if it’s not
enjoyable, you have no reason to repeat it. Pleasure and satisfaction
are what sustain a behavior. Feeling motivated gets you to act. Feeling
successful gets you to repeat.
Hope declines with experience and is replaced by
acceptance. The first time an opportunity arises, there is hope of
what could be. Your expectation (cravings) is based solely on promise.
The second time around, your expectation is grounded in reality. You
begin to understand how the process works and your hope is gradually
traded for a more accurate prediction and acceptance of the likely
outcome.
This is one reason why we continually grasp for the latest get-richquick or weight-loss scheme. New plans offer hope because we don’t
have any experiences to ground our expectations. New strategies seem
more appealing than old ones because they can have unbounded hope.
As Aristotle noted, “Youth is easily deceived because it is quick to
hope.” Perhaps this can be revised to “Youth is easily deceived because
it only hopes.” There is no experience to root the expectation in. In the
beginning, hope is all you have.
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